White Papers

MindTree: Retail 2.0 – The New Paradigm

In today's retailing ecosystem, retailers have been hard at work trying to create a customer/user experience at every retail channel that creates a higher level of satisfaction and increases the likelihood of repeat visits and purchases. It all culminates in incremental revenue velocity a holy grail in this economy. But retailers have created a tough environment for themselves. By offering consumers multiple, robust retail channels to purchase goods, merchants have heightened consumers' expectations of any given retail engagement. Now consumers expect a shopping experience that is consistent with physical stores for each digital channel whether it's a mobile storefront, an e-commerce website or a promotion via a microblog.